Client need: Chilean brand Viña Maipo needed bumper videos for the Nordic market with a focus on the brand’s approachability and sense of connection and needed these videos to allow for country customization through the incorporation of different featured SKUs.

DAf’s response: We created 4 scenarios to highlight the moments of connection Viña Maipo provides, collaborating with the local distributor to ensure the correct look and feel, and shot both the videos and the product photographs.

The takeaway: To maximize every second of even a short video, a deep understanding of both the brand and the local culture are essential.